BAIANA BEER CO: YOUR PASSPORT TO THE PARTY
Create a brand of craft beer based off of one theme. Consider the tone and the target audience of the brand to create marketing assets to promote the beer.
Carnaval in a Can
Inspired by Brazilian Carnaval, Baiana Beer Co. aims to create shared experiences and celebrate community through quality craft beer.
Design Details
The logo for Baiana was constructed of various typefaces, which represent the different sections of the parade. The name Baiana refers to Ala Das Baiana, one of the oldest and most respected sections of the parade.
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