ZARA: RETRO REWIND
After 50 years in the fashion industry, Zara has gained recognition around the world for its chic style. The of this campaign was to focus on Zara's relevance in fashion even in the present day.
Art Director
Tik Tok Trending
As a generation who has grown up with technology, Generation Z is driven by digital trends. Because of social media, 2024 has seen a shift in fashion trends from clean minimalism to maximalism reminiscent of trends of the past. Zara's history in the fashion industry allows the company to be flexible and conform to the quickly changing nature of trends.
Photos by: Alita Swanson
For Every Style
Fashion trends allow people to experiment and express themselves in new ways through clothing. No matter how you choose to express yourself, Zara's clothing can adapt to new styles.
Art Director: Cheyenne Baglin | Photographer: Alita Swanson | Photo Assistants: Raymond Williams, Christian Suarez Hoyos | Models: Trendy Ran, Bobby Li, Inaru Gonzalez-Nieves, James S., Mycah T.
