CANON: CANON WORTHY
Canon is the top seller of digital cameras globally. While Canon has a wide consumer base, the goal of this campaign was to increase the racial diversity of its consumer base.
Cultural Impact
Cultural events are tied to our self-identity. It is an expression of our heritage and history and allows us to make deeper connections to the world around us.
Making Moments
Everyone has important moments that deserve to be captured on camera. Canon cameras elevate a moment because when a Canon is brought out, a special moment lasts forever.
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Credits: Cheyenne Baglin, Kathy Sumardi, Karan Pimpale, Olivia Crutchfield
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